Webinar RECORDING
End-to-End Survey Data Quality:
What’s New and Next with ReDem by Rep Data

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End-to-End Survey Data Quality: What’s New and Next with ReDem by Rep Data

Presented by Florian Kögl, Managing Director, and Cullen Wheatley, Vice President, EMEA, Rep Data

See what’s new for ReDem clients and how we fit into Rep Data’s end-to-end approach to survey data quality. This webinar recording walks through the expanded fraud prevention stack, bringing together early-stage respondent screening with in-survey evaluation to create a more connected, continuous quality workflow. You’ll see how new protections and detection methods strengthen data integrity from the moment a respondent attempts entry through to final data delivery. We also covered the broader tools and support now available, along with practical guidance to help you get more value from ReDem within this updated environment.

Download the recording to learn:

  • What’s new following the acquisition and how it fits into an end-to-end quality strategy
  • How quality is maintained across each stage of the respondent journey
  • The expanded capabilities now available across the combined platform
  • Practical ways to apply these tools to improve outcomes on your current projects
  • An overview of all Rep Data services and products and how they can be combined with existing ReDem licenses
Speakers:
Florian Kögl

Florian Kögl

Managing Director, Rep Data Europe

Florian is the founder and former CEO of ReDem, which got acquired by Rep Data in early 2026 to strengthen its end-to-end approach to survey quality. He is now Managing Director, Rep Data Europe, where he leads the expansion of the company’s European operations.

In addition to his operational role, Florian serves as President of the Austrian Insights Association (VMÖ), represents Austria within ESOMAR and contributes to the Global Data Quality (GDQ) initiative.



Cullen Wheatley

Cullen Wheatley

Vice President, EMEA, Rep Data

Cullen leads Rep Data's regional expansion out of London. He drives growth across the region while bringing the company's enhanced data-quality solution to market.

Cullen is a founding member of the Rep Data team with deep expertise in sample and data quality, AI-driven fraud detection, and research operations. Most recently, he launched and led sales for Rep Data's Research Desk DIY sampling platform. Prior to Rep Data, he spent five years at Lucid, building relationships with global agency, brand, consultancy, political, and academic clients.