A Cookieless World: The Shifting MarTech Landscape

How are the most successful marketing leaders dealing with the shifting MarTech landscape - and a future without cookies? We asked them. Our new paper with Loyalty Research Center dives into how Fortune 500 companies and MarTech leaders are reallocating marketing budgets, employing technology solutions and turning to market research and primary data collection for ongoing marketing effectiveness.

• Find out how high-performance marketers are reprioritizing market research projects, market research panels, surveys and other primary research and data collection initiatives to identify contextual segments.

• Uncover the technology stacks that successful businesses are using to address cookieless gaps in identity.

• Discover how pressures across social media and search are affecting marketing spend in the most impacted areas.

Need a niche market research audience for your quantitative primary research initiatives? For this study, our custom market research respondent recruitment methodology found a niche audience of 175 marketing executives at leading B2B, B2C and B2B2C companies in more than 15 vertical industries. We can help you find your ideal audience, too.